New York based "Para Amor's" - First Store in India is launched at Pune.

Pune September 7, 2004 -- Para Amor, a boutique which specializes in designer diamond jewellery has launched in India for the first time in our very own city of Pune and is located in Sohrab Hall. Para Amor is a creation of Pardiam Exports Pvt. Ltd which is headquartered in Mumbai and has factory operations in Noida NEPZ zone. Furthermore, the design center on New York's 5th Avenue under the name of Paramount Gems has been there since the past 25 years.

Unseen till now in the Indian market, Para Amor jewellery has been a regular feature abroad at the ramps in Paris, Italy and New York and now, for the first time it will make its appearance at Hotel Le Meriden, Pune today.

Paramount Gems and Para Amor are at the forefront of trends leading in innovation and creativity. Our executives and designers travel to all the fashion capitals of the world to seek inspiration. With the objective of styling jewellery that can be worn everyday, our designers create jewels that have unique twists to conservative designs. Furthermore, we have plans to keep jewellery to suit all occasions. Having exclusive designs, we patent our innovative concepts. This allows for us to offer our customers unique products that can not be duplicated in the marketplace. Our first mover advantage gives customers the edge that they need to remain ahead of competition.

An elated Mr. Panna Lal Jain, President – Paramount Gems exclaimed, "Our vision is to share the latest fashions that hit New York in Pune instantly. Currently, we are showcasing such collections such as The Multi-colour Sapphire Collection, The Rose Gold Collection, and the Diamond Mirror Collection. Each collection embodies a unified soul that represents Paramount Gems' ingenuity and elegance." He added, " Furthermore, with our product turnover we are able to introduce new collections into the market every three months, never losing sight of a trend. Our Pune boutique would stock and display the latest designs and variety akin to the designs in New York."

Para Amor displays a wide range of diamond jewellery which includes rings, earrings, necklaces, pendants, bangles, and a mix of white and yellow gold for women. Further, all our jewellery which is displayed on international ramps is wearable and affordable by our customers and not just for display.

Mr. Anurag Jain, Director of Operations, Para Amor Group, equally delighted at the launch of the Pune store said, "It gives me immense pleasure and pride to launch our first store in India in Pune. We feel that Pune is a city where we will get a lot of response for our jewellery niche. Our staff has been very well trained to help all customers who walk into our store. In addition to that we have 5 Managing Directors at Pardiam, Noida branch, and one of them would be here in the store at all times. We are also planning to keep high tech equipments in the store, that clearly show the colour, clarity, and cut of the diamonds just as a jeweller would see it. We want them to be secure and confident in their purchase."




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